During your use of relevant functions provided in My BMW, we will collect and process your personal information solely for the purposes specified as below. For more details, you can refer to BMW Personal Information Protection Policy.

  1. BMW ID (BMW account) Registration and Login Service
  1. BMW ID (BMW account) login information: used for registering user account
  2. Mobile phone number: used for creating user account and verify your identity when user apply for password retrieve
  3. Message verification code: used for identity verification when register and login
  4. Password: used for identity verification when register and login  
  1. BMW China Member Alliance Service
  1. Membership No.: used for Unique identifier for membership status
  2. Membership level: used for providing member discounts and reward services
  3. Collection and deduction of Joy coins: used for providing member discounts and reward services
  4. Collection and use of coupons: used for providing member discounts and reward services
  5. Membership Benefits: used for providing member discounts and reward services
  6. Bind dealer: used for membership service
  1. BMW Charging Wall-Box installation and Control Application Service
  1. Installation address: used for installing the charging wall-box
  2. User account name and password of your charging wall-box: used for the account management of BMW charging wall-box
  3. Charging records of your charging wall box; used for accessing your charging data
  1. Public Charging Service
  1. Name: used for applying for the order invoicing service
  2. BMW ID（BMW account）login information: used for charging card discount services at public charging service providers
  3. Phone number: used for providing the charging card discount and rebate service
  4. Email address: used for sending order invoices
  5. License plate number: used for identifying your vehicle when leaving park lots
  6. VIN: used for identifying your vehicle in Plug and Charge service
  7. User order amount: used for Charge Joy coin tasks
  8. Cities where the charging stations ordered are located: used for Charge Joy coin tasks
  1. Dedicated Park and Charge Service
  1. Mobile phone number: used for booking, entering and exiting the exclusive parking and charging service provider, as well as handling charging cases
  2. License plate number: used for entering and identifying the charging vehicles
  3. User order amount: used for Charge Joy coin tasks
  4. City of order charging station: used for Charge Joy coin tasks
  5. Email address: used for sending the invoices
  6. Name: used for generating the invoices
  7. Charging service order information: used for booking, entering, and exiting the exclusive parking and charging service provider, as well as handling charging cases
  1. Online Reservation Service
  1. Name: used for reserving dealers for after-sale services
  2. Mobile phone number: used for dealers contacting you for after-sale services
  3. VIN: used for identifying and verifying your vehicle
  4. Vehicle model: used for getting the basic information of your vehicle
  5. Current mileage: used for getting the usage state of your vehicle
  1. Roadside Assistance
  1. Name: used for calling and contacting you
  2. Mobile phone number: used for calling and contacting you when providing service
  3. VIN: used for identifying your vehicle
  1.     My BMW Account Information Supplement
  1. Profile picture: used for the profile picture presenting in App
  2. Date of birth: used for improving account information
  3. Surname: used for improving account information
  4. First name: used for improving account information
  5. Nickname: used for improving account information
  6. Gender: used for improving account information
  1. App Service and Quality Guarantee
  1. App usage records and click records: used for providing stable App service and quality guarantee.
  1.    OS Push Notification and Message Center

1．   BMW ID (BMW account) login information: used for providing accurate notice push. You can check all the notices and talks in Message Center page, also can browse the messages in any time and distinguish which are new. When you pull page to refresh message list, message paging feature can realize loading more messages intelligently, and you can also load more historic messages manually

2．   Phone number: to push notifications and messages accurately to your account

3．   Device information: to push notifications and messages accurately to your account

  1. In-App Message

1．    Device information: to push pop-up message accurately to your account

2．    BMW ID (BMW account) login information: to push pop-up message accurately to your account

  1.     Customer Acceptance Record to Personal Information Protection Policy

1．    Mobile phone number: to record your behavior of agreeing Personal Information Protection Policy

2．    Signing details (the name of the signed agreement, version): to record your behavior of agreeing privacy policy

3．    Signing time: to record your behavior of agreeing Personal Information Protection Policy

  1.     Add My BMW
  1. VIN: used for binding your car in App
  1.     Personal Information Export Application
  1. Email address: used for sending the exported personal information to you
  1. Login mapping merge (LMM)
  1. Users’ profile picture: used for presenting the inviter’s profile picture of the sharing account for mapping merger account recognition
  2. Users’ name: used for presenting the inviter’s name of the sharing account for mapping merger account recognition
  3. VIN: used for presenting the inviter’s VIN of the sharing account for mapping merger account recognition
  4. Mobile phone number: used for presenting the inviter’s phone number of the sharing account for mapping merger account recognition
  1.     “My trip” related functions
  1. BMW ID (BMW account) login information: to provide the trip information with your account identity
  2. VIN: to identify your vehicle and provide your vehicle's relevant range information
  3. Driving behavior data (include average speed, duration, distance, start time, end time): to make trip statistics, display trend indicators, compare your energy or power cost data, and provide driving tips and monthly report
  1.     BMW branded HPC service
  1. License plate number: used for recognizing the vehicle, and enjoy exclusive rights such as reservation, automatic locking, plug-and-charge, etc.
  1.   First Time Use (Scan QR and Login)
  1. VIN: to match your vehicle information and login
  2. BMW ID (BMW account) login information: to identify your account
  1.     Real-name Registration Service

The following information will be collected and used for the purpose of real-name registration of Connected Driving service:

a)    Individual customer real name registration:

phone number, name, VIN, name in the vehicle ID, type of vehicle ID, customer valid identification information (including name, valid identification type, identification number, identification period, identification address) and identification image, facial information.

If it involves underage car owners under the age of 18, additional personal information of the underage is required, including name, valid identification information (same as above) and identification picture, facial information, the relationship evidence of guardians (include the Household registration booklet, birth certificate, only child certificate, police station certificate, adoption certificate, court judgment and effective certificate or other documents that can prove the guardianship relationship are sufficient.), VIN, name in the vehicle ID, type of vehicle ID. You confirm and promise that you are the legal guardian of a minor car owner and have the right to provide us with the personal information of the minor and carry out relevant operations.

b)    Business customer real name registration: Name of responsible person, phone number of responsible person, VIN, name in the vehicle ID, type of vehicle ID, responsible person's valid identification information (including name, valid identification type, identification number, identification period, identification address), identification image, facial information.

In addition, BMW ID (BMW account) login information will be collected and used.

  1. Connected Driving Service
  1. VIN: to match your vehicle information and active your Connected driving service through App
  2. BMW ID (BMW account) login information: to identify your account and active your Connected driving service through App
  3. Name of the emergency contact person: when there is emergency, the customer calling center will contact you and your emergency contact person for dealing with your requests
  4. Phone number of the emergency contact person: when there is emergency, the customer calling center will contact you and your emergency contact person for dealing with your requests
  5. Relationship with the emergency contact person: when there is emergency, the customer calling center will contact you and your emergency contact person for dealing with your requests
  1. App problem and feedback
  1. BMW ID (BMW account) login information: used for identifying your account
  2. Problem and feedback content: used for understanding the issues you have reported and the content of your feedback